0140: Bruins Re-Bourne
Andrew Bourne's NHL makeover series continues today with the Boston Bruins. His comments about this design can be found below.
The current color scheme for the Bruins is black, gold and white. It is cool because you can say that you are rooting for the black and gold (which sounds way better than rooting for the brown and gold), but I believe that the Bruins should embrace their past and have one of the more unique color palettes in the NHL. Who else could pull off a brown jersey? No one, that's who.
I actually didn't change too much on these jerseys because I believe that the Bruins organization has gotten it right (as far as overall jersey layout is concerned). The small difference from the NHL layout to the 305cHL layout shows up in the striping and in the shoulder area. As far as the alternate jersey goes, The Bruins need a gold jersey that works. Gold is a rare color in the NHL (at least it was) and they need to embrace their uniqueness.
Andrew Bourne 
Reader Comments (6)
Not bad. Still like the ones from the 90s better
Definitely liking these concepts!
My one complaint is with the particular shade of not-quite-white, which I generally don't care for to begin with. In small doses, it can work without issue as a one-off, like the Bruins' Winter Classic jersey (and it worked mainly because of the predominance of athletic gold). Making a jersey predominantly off-white, though, just makes me want to hit that thing with a gallon of bleach. I just prefer to see jerseys that look clean.
...I don't like the concept... Because well... It's not really a concept he just swapped the black for the old brown and the yellow one is their winter classic...
really?
You can't know how hard he worked but you can say that it is not a concept at all. They wear this jersey now. Color organizer better suits this post.
Although I can understand the confusion, my project's main goal was to possibly fix all of the teams' jerseys in the NHL while using existing logos and taking into account the team's entire history. Throughout this process, there are bound to be teams that have fantastic jerseys and I only have to make subtle changes. The Bruins, as I pointed out, seem pretty much perfect to me. I only tweaked the colors and tried to make it work better than the existing sweaters.
Home/Away: I changed the striping thickness and shoulder striping.
Home: I decided to make the lettering/numbering white (off-white) because the current home jersey has too much gold.
Away: The striping is reversed to really bring out the gold.
3rd: Yes, basically the same as the winter classic jersey with a different logo scheme that would work well for multiple seasons rather than a one year fling. There are subtle differences but I believe that the Bruins, for the most part, have great jerseys.
As far as the off-white goes, I agree with you Rob. I struggled with the decision but felt like an original six team could get away with an off-white.
Anyways, hopefully I'm not sounding defensive. I love all of your feedback and will take this information into account and possibly re-work jerseys based on reader critiques. Keep the feedback coming! Thanks!