It's been about six weeks since the last edition of Elliott Strauss' NHL rebranding series. And just when you almost forgot about it, it's time to finish it up!
If this is new to you, catch up here. In a nutshell, Elliott set out with some specific goals in mind when he began this series back in November: lose the uglier elements of the Reebok Edge jerseys, create some new modern designs and make sure every team has a distinct identity, and keep in line with tradition when appropriate.
Having said that, let's kick off the second half of the Strauss NHL Rebrand series, as promised, with the Colorado Avalanche. Elliott's own descriptions appear in bold text.
Based on this, I'd say the second half of Elliott's NHL rebrand series looks quite promising. Next edition in about a week. In the meantime, we should have some concepts coming based on some of what's in my JerseyWatch post from the blog.