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NHL Tournament of Logos

Entries in northwest (64)

Sunday
Jul222007

Sharks vs Oilers


vs
SHARKS
OILERS
4-6
1-9

The Aesthetics
The Sharks logo goes heavy on the detail and light on the color which is not a good combination. It has a hockey stick in it and if you notice, the tape doesn't go around the entire blade. It needs work. Good thing is, in just two days, it's getting the help it needs when the Sharks unveil a new logo. The team name being written out in the Oilers logo still isn't making me happy, but its a better-looking logo when compared with the Sharks. If you ask me.
Oilers

The Nickname
Suppose an Oiler is out working on an ocean rig. Were he to fall off with hungry Sharks lying in wait, he would no doubt be lunch.
Sharks

The Analysis
All we really have to look at in this match is whether the logo is a good symbol for the club's name. Here, the Sharks logo works well while the Oilers logo leaves a lot to be desired. I'm a fan of the shoulder logo they currently wear despite its heavy-handed detail. The third jersey logo would work as well but what do I know? I see a shark.
Sharks


WINNER
2-1

 

Thursday
Jul192007

Avalanche vs Blue Jackets


vs
AVALANCHE
BLUE JACKETS
8-0
5-1

The Aesthetics
I hate it when I have to pit two really great logos against each other. And this is just such a case. They're a little similar in color and overall shape, actually — the curves, the points. As far as colors, the Blue Jackets red, white, blue and silver are somewhat overused in this league. I feel like it's appropriate here though because the team name comes from American history and the colors come from the Ohio flag. And I never liked the electric green. Believe it or not, this is a Blue Jackets point.
Blue Jackets

The Nickname
Being a Union soldier, a Blue Jacket probably wouldn't be trained to survive an Avalanche.
Avalanche

The Analysis
I'm going to forego the babbling here. The Blue Jackets win this point for the Ohio flag being draped around the star. The Avalanche logo doesn't really managed to reference Denver or Colorado in any way.
Blue Jackets


WINNER
2-1

 

Wednesday
Jul182007

Red Wings vs Wild


vs
RED WINGS
WILD
3-6
8-0

The Aesthetics
I feel like the detail in the Red Wings logo is a little too heavy-handed and unnecessary. However, I don't see any upgrades coming for it in the near future. People in Detroit love their team and their traditional logo, in 80 years, we've yet to see even a secondary logo that veers from this design. Anyway, that forest scene in the Wild logo gets cooler every time I look at it.
Wild

The Nickname
There may be a bird in the wild with Red Wings, but the Wild is an unforgiving place with plenty of predators.
Wild

The Analysis
I've given this point to the Red Wings on many occasions for the wheel attached to the wing, signifying Detroit as the Motor City. But what better scene could you have to portray Minnesota? Plus the name itself gives you a clue as to the teams geographical location. I can't really think of how you could improve upon the Wild logo. Hence the sweep.
Wild


WINNER
3-0

 

Wednesday
Jul182007

Blackhawks vs Avalanche


vs
BLACKHAWKS
AVALANCHE
2-9
7-0

The Aesthetics
I hate to say it, but look at the records, this may be a really easy one. But the tournament is winding down for the Blackhawks. Just two more matches left after today. So let's get to it. As I discussed with a reader in the comments a few days ago, I counted eight different colors in the Blackhawks logo. It desperately needs a more defined color scheme. The Avalanche logo, on the other hand, is one of those all-around sports logo classics.
Avalanche

The Nickname
I don't care how tough Chief Blackhawk thinks he is, even an Avalanche would do him in.
Avalanche

The Analysis
You could say both logos do a decent job of being logos. As much as I complain about the Blackhawks logo, there are no words or hockey paraphernalia in it. I just can't get past the colors and overall design. There are bigger and better things you can do with a name like Blackhawks. The Avalanche logo has great colors a cool design and subtle elements like the puck at the bottom end of the avalanche itself. I'm also a fan of the bigfoot secondary logo but I know this competition isn't about those.
Avalanche


WINNER
3-0

 

Tuesday
Jul172007

Wild vs Flames


vs
WILD
FLAMES
7-0
8-0

The Aesthetics
This is going to be hard to watch. Two completely undefeated teams. And somebody has to lose. Here, though, you can't deny the beauty of the Wild logo. Great colors and a rather unique design.
Wild

The Nickname
The Wild cannot stand up to a wildfire. Flames can engulf a forest and leave nothing but ashes in its wake.
Flames

The Analysis
I'm convinced the Minnesota Wild logo is one of the most under-appreciated in the National Hockey League. How can you not admire it though? Not that it should take away from the Flames logo at all. I'm not sure how you could make it any better. I was one of the few, however, that liked the flaming horse logo from the third jersey. Still, that's not in competition here. So when comparing these two logos, the Wild has to win out.
Wild


WINNER
2-1

 

Tuesday
Jul172007

Oilers vs Kings


vs
OILERS
KINGS
1-8
3-5

The Aesthetics
Well it's been a full two weeks since we've seen the Oilers in action. And at that time they were way ahead of everyone in matches played. Today, they're pretty much on par with the league. Unfortunately, they still have the same logo made up almost exclusively of the team name. The Kings on the other hand, are still looking as good as ever.
Kings

The Nickname
A King rules the land. An Oiler digs in it.
Kings

The Analysis
I feel like the Oilers logo missed the boat. The current shoulder logo isn't all bad and the third jersey logo is epic (after all, it was created by a comic book writer). Put this one on the shoulder. And that is all I have to say on the matter. The Kings hit the nail on the head with this logo. I like the purple shield they used in the late '90s but a crown is so much more effective. Add in the subtle hockey sticks and the suns on either side and you can call this a sweep of the coolest kind.
Kings


WINNER
3-0

 

Monday
Jul162007

Avalanche vs Ducks


vs
AVALANCHE
DUCKS
6-0
1-7

The Aesthetics
The Avalanche logo is one of those sports logo classics that I feel will be one of those icons that lasts forever. It certainly has the potential. The Ducks logo needs a change and fast. Perhaps it can lose the words and just stick with the duck foot "D." I'm assuming that's what they're going to do this summer, but until they announce it, we're stuck with this version.
Avalanche

The Nickname
If a Duck got caught in an Avalanche, he'd be toast.
Avalanche

The Analysis
The great thing about the Avalanche logo is that I can't actually envision anything else in its place. What would be a better logo for the team than that? There's nothing. Meanwhile, the Ducks need help and I'm going to say flat out that they're losing this point because the logo is nothing more than a wordmark.
Avalanche


WINNER
3-0

 

Monday
Jul162007

Wild vs Sharks


vs
WILD
SHARKS
6-0
4-4

The Aesthetics
I don't think it really even requires an explanation. The Wild logo just has so much to offer in such a small space. The Sharks logo has a broken hockey stick on which the tape doesn't even go around the stick.
Wild

The Nickname
You can make the case that Sharks live in the Wild. But its still dangerous for them.
Wild

The Analysis
I've talked before about how much the Wild logo manages to work in. The Sharks logo is all right but its not as fierce as it could be. And there's an awful lot of black used. It's a decent enough logo but perhaps it can get this point against another team.
Wild


WINNER
3-0

 

Sunday
Jul152007

Flames vs Stars


vs
FLAMES
STARS
7-0
3-3

The Aesthetics
I really think the Stars logo would be so much improved if they did away with the words in it. Still it's in part the reason why this point goes to the Flames logo.
Flames

The Nickname
Burning hot Flames and a burning hot Star. Now that seems like a draw. But in fact, fire is just part of a star. There's so much more.
Stars

The Analysis
Appropriate logos. Strong colors. I like them both. The Stars logo needs a bit of work. Liven things up. Bring it into the 21st century a little bit. The Flames logo can probably stay like it is forever. Nothing wrong with that. Its staying power will help give it this point.
Flames


WINNER
2-1

 

Saturday
Jul142007

Canucks vs Blackhawks


vs
CANUCKS
BLACKHAWKS
3-5
2-8

The Aesthetics
I like the proportions and shapes of these logos but I think the winner in this category is plain to see. With cool colors a simple, unique design, the Canucks take it.
Canucks

The Nickname
Chief Blackhawk and his savage ways. A Canuck wouldn't stand a chance.
Blackhawks

The Analysis
In this category, the first thing I look at is whether the logo properly fits the team's name. Here, the Canucks logo features an orca. Not quite what I had in mind. I then look to see if the logo in any way references the team's home city. There's a case to be made that the whale references the Pacific northwest region while the "C" could not only stand for Canucks, but Canada as well. In fact, three of the six Canadian teams have logos built from the letter "C." It might be a stretch to give the Canucks this point, but there's just too much going on in the Blackhawks logo.
Canucks


WINNER
2-1