0251: Monster Freak Out

We wrap up AHL Week on this Freak Out Friday with Brett Ireland's unique take on the Lake Erie Monsters. Here's how he describes it:

This jersey is a mashup of sorts, incorporating two of Cleveland's professional hockey teams. The yoke's a mix of the Crusader's black stripe down the center, and the dashes are lifted from the AHL Baron's old style. The football jersey style crest is also an element lifted from the AHL Barons, a design choice that's truly something from hockey past. The striping pattern is a mimic of the Ohio flag, and lastly I decided that a "faux olde time" choice would be the white nameplate much like the Sabres have.

0244: Long Island Freak Out

Will the New York Islanders move to Brooklyn? If it does happen, Joe Lomma has a suggestion for how to change the logo. Just don't freak out about it.

0237: Dallas Freak Out

I can't even begin to describe Cale Putnam's Dallas Stars concept. So I'll let him.

...and now for something completely different.

I think logical assumption is that the NHL is mere seasons away from some form of jersey advertising, probably in a form like the small patch AHL teams use on either side on the upper chest. As the Detroit Red Wings Presented by Amway have already proven, owners will test boundaries, so the idea here is that, as part of the ad deal, an owner might let a sponsor redesign the team brand and jerseys.

What you see here is the result of a chance doodling of NHL logos while I also had my new R/C truck on my mind. Traxxas is a metro Dallas based company that makes R/C vehicles, most popularly the T-Maxx, but also the Revo, Stampede, and what I bought, the Slash. I figured that the Stars, who we all agree could use a redesign, would be cool with whatever Traxxas came up with, so I re-did the primary with lettering more like their corporate logo, used an image of a Revo in the secondary, and designed the jerseys in the same vein as the graphic designs on their cars and trucks.

People are going to hate this, both for the looks and the advertising, but I can honestly see a future for this type of marketing, especially if it makes the owners money. If there's a good response I might try it for other teams.

0230: Howling

I don't think anyone but Joseph Loretz is eager to bring back the Phoenix Coyotes' original look. So we have this for our Freak Our Friday.

0223: Symmetrical Freak Out

It almost doesn't need words. Geil S. seems to be imagining what the Red Wings logo might look like if it sat next to a mirror. And being posted on a Freak Out Friday isn't to say this is a bad logo. Just very, very different.

0216: The Hartford Nordiques

Today brings the other half of our Freak Out Friday two-parter. Last week, you saw Steven Grant's take on what a Nordiques-inspired Whalers jersey might look like. So how about the other way around?

0209: The Quebec Whalers

In the first of a Freak Out Friday two-parter, Steven Grant has designed a Hartford Whalers jersey inspired by the Quebec Nordiques. Next Friday, the other way around.