0235: The Purple King

The last time this logo graced a hockey jersey was 1996. But 16 years on, concept artists keep trying out because there's just something about it. Today, Justin Cox has a purple and black Kings sweater that's never been tried before and it's a beauty. Of course that's just one opinion of it. What's yours?

Update on Wednesday · Oct 10 · 2012 | 11:43 PM PDT by Chris

Justin read some of your feedback and offers up this revised version of his Kings jersey.

0234: Jet Blues

Brian Brideau shares his two-tone blue Jets jersey today. It's a cool look but I'm not sure I'm a fan of the stenciled numbers and letters. (And I know, more blue. Hockey fans seem to like a lot of blue.)

0233: Predators Re-Bourne

Concept artist Andrew Bourne has taken on the task of making over the NHL. In today's installment, he tackles the Nashville Predators. Hit or miss?

0232: California Bruins

Is it already Sunday again? That means it's time for another college concept. This one for UCLA comes from Matt McElroy — who has a few more up his sleeve, which you'll see in the coming weeks. Want to request your favorite school? Maybe our concept artists are keeping an eye on the comments.

0231: The Blue and Vintage White

It's looking less and less like the first Winter Classic to feature a Canadian club will be nothing more than a dream. But that hasn't stopped the concepts from rolling in. This one from Tex Fischer is a little different from options we've seen in the past.

0230: Howling

I don't think anyone but Joseph Loretz is eager to bring back the Phoenix Coyotes' original look. So we have this for our Freak Our Friday.

0229: An Angry Wolf

There's been a lot of talk about the NHL heading back to Quebec in the coming years, so naturally Nordiques concepts have been making more frequent appearances in my inbox. Here's a unique one from Benoit Lacaille.

Update on Thursday · Oct 4 · 2012 | 1:24 PM PDT by Chris

Here's something fun. Want to see how I keep the concepts flowing on a daily basis? Watch me work — in time lapse, of course.

If you're a concept artist, maybe you could give this a try next time you sit down to design something. Might provide some neat insights for readers.

Update on Wednesday · Oct 10 · 2012 | 11:46 PM PDT by Chris

Benoit read your "reviews" and decided to make some revisions. I'll turn it over to him here:

I was surprised at some of the comments so I decided to explain myself but most of all take some of the constructive comments and make adjustments to the Quebec concept.

Now the wolf is bitting a puck and I put him inside the branding of the team. I kept some red inside the colour scheme because those are the original colours of the Nordiques. Also I put the old logo on the home uniform. It is one of the most celebrated logo in the underground rap culture, a true original and it is a good way to sell more jersey. I put the alternate logo on the right shoulders and kept only one "Fleur de Lys" on the left side. I kept the red collar on the home jersey and decided that red sleeve numbers and a red trim on the number on the back would harmonize the red in the overall jersey design.

Some remarks to the not so friendly commentary:

1. I love European jerseys so thanks for the compliments. I understand they was meant as an insult but it is no insult to me.
2. It's not four logos but a primary, a secondary and shoulders patches like most teams in the NHL.
3. Four colours is also something you see a lot in the NHL these days.

I could, like a lot of people on the concepts page, change the colours on the jersey and put almost the same logo or work, think and create something different. I choose, like most of the good designers on this page, the second option. I love criticism and I can grow from it. I hate bashing just for the sake of bashing.

I'll drink to that.