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Monday
Mar192012

0030: Developing CBJ's Third Jersey

DateMonday · Mar 19 · 2012 | 5:34 PM PDT Comment4 Comments

If you came by earlier today, you saw a different concept in this space. Unfortunately, I've had to remove it at the request of the designer. Very disappointing.

In its place now sits this Blue Jackets concept from the very prolific Avi Stein. Last month, in a video posted on the team's website, we caught a glimpse of an unused logo that was produced as part of Columbus' third jersey development in 2010. Avi decided to put it on a jersey. It looks great! I almost like it better than their home jersey.

Designed by
« 0031: That Which Will Never Be | Main | 0029: HockeyTown to CougarTown »

Reader Comments (4)

It's the wrong font and number styling. If he watched the video, it shows the one that matched the intended design. It would've been cool to see that applied too.

Mar 19 · 6:00 PM PDT | Unregistered CommenterMatt H

More of a sh0ulder patch rather than a main logo.

Mar 19 · 6:08 PM PDT | Unregistered CommenterRaine

Shoulder patch or main logo - it's a strong detail.

Mar 20 · 11:07 AM PDT | Unregistered Commenteremesen

Why does everyone hate on CBJ's current third jersey? It's one of my favorite thirds in the league.

Mar 20 · 1:54 PM PDT | Unregistered CommenterThe Pens are sneaking up behind me!

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