San Francisco Bulls Unveil Jerseys

ECHL expansion team San Francisco Bulls unveil uniforms

The ECHL's San Francisco Bulls won't hit the ice for the first time until later this year, but today they unveiled their new uniforms. And somewhat disappointingly, they're an odd amalgam of NHL sweaters.

The jersey itself is essentially the template based on what the Buffalo Sabres wore between 1996 and 2006 — otherwise known as The Goathead Years. I'm assuming they were chosen strictly for the bull horn style stripes on the sleeves. Not a bad call, but not all that original either. (Not that that's necessarily a bad thing.)

The colors being identical to those of the Anaheim Ducks, the Bulls have also borrowed the Ducks' number font. And the nameplate is straight off a Philadelphia Flyers jersey. And if I'm not mistaken, exact same font as well. The socks also look a lot like the Sabres' from the late '90s.

So it's not the most original uniform we've ever seen, but you'll notice the shoulders are bare. Last week, I mentioned that the Bulls agreed to look at some logo designs by Icethetics artists to use as a shoulder patch. Some awesome designs have been submitted and I can't wait to post some of them. And who knows, maybe one of them will be seen on this uniform by the time the team hits the ice.

You might also notice from the above photo that the logo on the jersey doesn't quite match what's on the backdrop. The Bulls went through some brand licensing issues this winter which pigeon-holed them into keeping the original logo that was being used for marketing purposes — or at least something very similar. The logo on the jersey is the newer one.

You can read more about the jerseys on the team's official website.  Feel free to sound off on the San Francisco Bulls uniforms in the comments.

Bay Area's ECHL Club Preps Unveiling

A big announcement is scheduled in San Francisco for Wed., March 7. No, I'm not talking about the iPad 3. It's the jersey unveiling for the ECHL's newest expansion franchice — the San Francisco Bulls.

The Bulls' new logo (left) was recently leaked on the team's Facebook page after a fan found it on the designer's online portfolio. Last September, we got our first glimpse at the original Bulls logo — which was downright awful.

The new logo is only a slight upgrade, but it's my understanding the team ran into some issues with the league over changing the design too drastically from that original mark. That's a shame, but it's not all bad news — especially if you're among the more creatively inclined.

For logo designers: I've been in contact with the San Francisco Bulls and I'm told they're willing to look at proposals from Icethetics artists for a secondary logo. Any artist whose work is used will, of course, be compensated. So here's what they're looking for:

• The Bulls "want to do something featuring an intertwined 'SF' akin to the 49ers and Giants for [their] shoulder patch." It goes without saying, but they need something original so don't copy either of those teams' logos.
• Also, the team owner is fond of the Golden Gate Bridge, particularly as viewed when one is driving across it. You can get an idea from this logo.

If you have a logo design, you'd like to submit, email it to me by clicking the red Gmail icon at the top of the page (beneath the Icethetics logo). I'll forward them on to the team and I'll post the good ones on the Concepts page. 

At this point, no deadline has been set. It's kind of open-ended, but you're probably wise to shoot for the end of the month at the latest. Good luck!

IceCaps Unveil Familiar Uniforms

IceCaps jerseys unveiled / Dave SalterThe AHL's St. John's IceCaps officially unveiled their uniforms today. It should surprise no one that they are identical to those of their NHL parent club, the Winnipeg Jets.

IceCaps owner Danny Williams and player Jason King were on hand this morning to model the new sweaters for cameras. And for an AHL team, they look incredibly good.

Now a moment ago I said "identical," but obviously that would be silly. The IceCaps have their own primary logo on the front and the Jets' logo on the shoulders. Add in an advertisement or two and that's it as far as differences.

Here's how the new look was described in a press release on the AHL's website:

The jerseys, which are modeled after the parent Winnipeg Jets uniforms, consist largely of two shades of blue. The primary navy blue base of the home dark jerseys is referred to as Polar Night Blue. The lighter, secondary blue is called Aviator Blue. Each jersey includes sleeve piping, accenting the colors. 

The IceCaps will wear the white jerseys at home and the blue jerseys for road games. 

“I could not be more pleased with the final product we are unveiling today which will be the signature look of the St. John’s IceCaps,” said Mr. Williams. “These are incredibly sharp looking jerseys that are sure to catch the eye throughout the league.”

If you haven't been following along this summer, the IceCaps were known as the Manitoba Moose until that club was displaced by the purchase and relocation of the Atlanta Thrashers to Winnipeg. The team, still owned by True North along with the Jets, moved to St. John's, Newfoundland and unveiled their logo on July 29.

As I said yesterday, I like the Jets' new uniforms, so naturally I like the IceCaps' as well. I almost like them better because I like their primary logo better. But despite my understanding that advertising is necessary to the business aspect of an AHL franchise, I've never liked it on the uniforms. Otherwise, solid look.

IceCaps uniforms nearly identical to Jets / AHL

But wait, there's more minor league news...

San Francisco Bulls joining ECHL in 2012

San Francisco Bulls joining ECHLYesterday, the ECHL Board of Governors approved the membership of a new franchise to begin play in the 2012-13 season. They're called the San Francisco Bulls and appropriately, they'll play at the Cow Palace.

But before you get too excited, the logo being used to represent the new California club on the ECHL's website is absolutely atrocious. It's not design. It's just a sad mess.

The bull head looks like some sort of futuristic, metallic thing while the font couldn't look more dated. And the crossed hockey sticks look like a tacked-on afterthought. Painful is what it is.

I'm hoping that by the time next summer rolls around, they'll have a real logo to show us. And maybe a revised color scheme? Who thought gold, red and black used in this way was a good idea? The 49ers do it right. This doesn't.

In any case, next year the ECHL celebrates its 25th anniversary and it's cool to see them adding new teams in west coast markets after so many have come and gone in the recent past. Heck, if the Florida Everblades were to visit, I might even fly down to see a game.