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    Wednesday
    Aug182010

    “P” is for Patches & Primary Logos

    So it's been a good seven days since the last blog update. I feel really bad about that, but then I was on a cruise for at least four of them — so, I don't feel that bad. But I do have a bunch of updates to get through now — dealing with all three NHL teams whose names start with "P." Total coincidence!

    Penguins Put Out New Arena Patch

    Pens' new commemorative patchOver the weekend, the Pittsburgh Penguins started selling a new jersey patch that commemorates the inaugural season of the team's new arena.

    Season ticket holders got their first look at the patch and the new CONSOL Energy Center at an open house event this past Saturday.

    I don't have any information as to whether the patch will be worn on the uniforms, but why wouldn't they be? If you're wondering what that might look like, Steve Z. has been kind enough to share a photo. Though my guess is we'll see it on the front rather than the shoulder, if it's used on the sweater at all.

    Also special thanks to Jeff S. for the above photo of the patch itself. Got lots of emails about this while I was gone. Thanks to all of you!

    And if you're in Pittsburgh and dying to see the new building for yourself, here's a useful link.

    Panthers Mulling a Reduction of Red?

    Miami Herald writer and Florida Panthers blogger George Richards posted an article on Monday mulling the possibility that the team may drop the red, not this season, but the next.

    He says the Panthers are considering using their new third jersey design as a base for new home and road sweaters, while keeping the same leaping panther primary logo. But he says it more colorfully:

    Word on the street is the Panthers are likely going to keep the leaping Panther as their primary logo in 2011-12 while changing the team's colors from the H. Wayne picked blue-gold-red to the Tampa Bay Rays scheme we saw last year.

    The blue-on-blue color scheme (what do we call it? The JetBlues? The Sunrise Rays?) apparently will be the Panthers uniform look by that season.

    In 2011-12, the current thirds would become the home jersey with a new white/blue/light blue coming for the road. The third jersey — if the stick breaking panther is indeed the primary logo — could incorporate the head crest. If there is a third jersey. Probably won't [be] for the first few years of the redesign.

    I'm sure there are people hard at work on this as we speak. Here's hoping they fix the dopey FLA logo... And leave the palm tree/hockey stick shoulder patch alone...

    There's a lot more to the article, very much worth reading, but I don't want to copy it all here. Richards does say that he has yet to confirm these "plans" with team brass and that the stick-biting panther is the "logo of the future."

    Meanwhile, the team's official website was recently redesigned to highlight the two-tone blue and gold color scheme. Red is still a key accent color, but it does appear the Cats are headed in a new direction with their marketing efforts. We'll keep an eye on all this.

    Related: Panthers Reworking Primary Logo?

    Predators Sending Out Mixed Messages

    Taking bets now. Which logo will the Predators use this fall?

    In the spring, it was all but confirmed by Reebok that the Nashville Predators would have new home and road jerseys for the 2010-11 season. The assumption being that the Preds would give the spotlight to their third jersey — along with a white version of it.

    Lately, we've heard lots of reports from Nashville-area hockey retailers that nothing is changing with regard to the Predators uniforms. But at the same time, notice the redesign of the team's website to accentuate the dark blue and silver — the colors of the logo on the alternate sweater.

    New Logo on Social LinksCheck out the graphics they use to link fans to their Twitter and Facebook pages right there on the home page! Where's the orange and gold? Gone, that's where!

    I know it's getting late in the summer, but the Sabres are waiting until the start of the preseason before they give up their new look. Who's to say the Predators aren't doing the same? — just much more quietly.

    In fact, if you remember back to the draft a couple months ago, the Predators only handed out hats with the recolored primary logo. Then again, they've still been handing out the current jerseys all summer.

    When Shea Weber was announced as captain, he got one. As did the club's new bosses just last week. So I don't know.

    It seems like an obvious choice, but we'll really just have to wait and see. The suspense is just killing you, I know.

    Wednesday
    Mar172010

    Rock Your Green!

    Splash graphic on Devils website featuring red-green jersey

    Devils break in the greenIt's St. Patrick's Day and that means wear green or get pinched.

    The New Jersey Devils will certainly not get pinched tonight, as they'll be wearing replicas of the red and green uniforms not seen in NHL action since 1992.

    And they've been teasing us with photos in the weeks leading up to tonight. Just yesterday, the players broke in some of their their throwback gear during practice, including red helmets, special socks and green pant shells. The Devils posted photos on their website.

    The Devs have also revamped their website with a bunch of green — I'm guessing for today only. But it features a picture of Martin Brodeur as a rookie in 1991! Here's a look at the background image, in case it disappears before you get a chance to see it.

    Devils limited time green-infused website

    By the way, he'll be wearing a helmet with that same design tonight. Definitely a game you won't want to miss. Makes me glad to have a subscription to NHL GameCenter.

    Preds, Thrash Warm Up to Green

    Preds don the greenThe Nashville Predators took the ice for warm-ups prior to last night's game against the Flyers in their green threads.

    Couple of things to note about these jerseys. First, it's not a typical shade of green — which is cool. It's almost a really dark teal, a little bluer than the Sharks' teal.

    But more importantly, check out the crest. It's the logo from the third jersey. Does this signal a shift in the Predators' primary logo?

    You'll remember back in December that Howard Berger said the Preds would be making a "significant alteration" to their uniforms next season. Will the thirds get the full-time treatment so soon? Will the gold and orange disappear for good? Am I reading too much into a warm-up jersey?

    Green for Atlanta too!The Atlanta Thrashers also wore green during their pre-game skate last night. Here (right) you see Maxim Afinogenov in the special jersey.

    The sweaters were subsequently autographed and auctioned off during the game, resulting in $16,000 for the Thrashers Foundation.

    Naturally, the jerseys worn by Chris Chelios and Evander Kane nabbed the highest dollar figures at $1,200 a piece.

    Perhaps taking advantage of the Irish's luck, both the Predators and Thrashers walked away with wins last night after donning the green.

    Monday
    Dec142009

    JerseyWatch 2010

    The NHL has really started to understand the value of marketing hockey jerseys over the last few years. They know that fans like us like whatever is new (or not so much) and that even if we don't spend the money ourselves, we build the invaluable buzz needed to get others to do so.

    I mention this because, not since the years before and after the lockout have we seen all 30 teams wearing the same logos and uniforms in back-to-back seasons. In a way, it's what's kept Icethetics in business (and probably the league, too). That's five straight years with at least one team getting a new logo or jersey — or both — including the upcoming 2010-11 campaign.

    Now that all of this season's new sweaters are out, the aim of JerseyWatch 2010 is to keep us all on the same page as far as what's new for next year. And we begin with Howard Berger. Berger became the first to leak descriptions of all 18 third jerseys when the program was re-launched in the Age of Reebok, 2008. Now he's at it again.

    According to his most recent blog post, six NHL teams will be donning new or altered uniforms in 2010 — some of which we already knew, some we didn't. He says a "league merchandizing source" is his mole. Whether it's the same person as before, who knows? But you have to admit he was pretty accurate the last time.

    First, here's what Howard knows. Later in the week, I'll write up a summary of everything else we know.

    The Buffalo Sabres will lose primary mark that's served them since 2006. Unaffectionately referred to as the "slug" by fans, the ambiguous logo is finally going by the wayside.

    Taking its place in all likelihood will be the classic logo that's as old as the team is (seen to the left). Evidently, the current third jersey (a veiled throwback) will become the new home sweater and a white version now in the works will be worn on the road.

    This has been no secret as the organization's managing partner Larry Quinn has stated on a number of occasions that this will be the case. Sabres fans may rejoice.

    The only real question: Will they introduce a new third jersey? I doubt it.

    Perhaps the biggest surprise from Berger's post is with regard to the Nashville Predators. While he has no details on the look, he does say the Preds will "be making a significant alteration to [their] original design."

    That original design had been worn by the team since their inception in 1998 — up until the Age of Reebok. Is it too much to think something along the lines of the new third jersey could be in the cards?

    Berger also mentions the change could be even more dramatic if the team is relocated. But I think he's just being dramatic.

    It's no secret the New York Islanders are hoping for a return to their glory days by returning to the jerseys that won them a handful of Stanley Cups.

    They'll be following the Sabres in promoting their third jersey to full-time use and adding a white version for away games. Consult the AHL's Bridgeport Sound Tigers for an idea of what that would look like. Just try to see past all the jersey advertising.

    Oddly enough, while Berger doesn't have the details on this one, NYI Point Blank blogger Chris Botta does. Saturday night, he wrote a short post saying the white version is currently in the works. I have no reason not to trust him, but we haven't heard official word from the Isles on this yet.

    The Philadelphia Flyers will become the third team in as many years to give their Winter Classic jersey an extended stay beginning in 2010-11.

    No surprise here, but the Flyers, who this season made their orange third jersey the new home sweater, will take the white version of it, being worn this New Year's Day, to be worn on the road. This seems to be the era for throwbacks. I think the '90s killed uniform creativity. Or something.

    By the way, as I read Berger's take on the Flyers, I have to wonder whether he's an actual hockey writer as he mentions the "Outdoor Classic" and misuses the term "piping." Still, he was pretty much on the money last time.

    The powder blue third jersey the Pittsburgh Penguins introduced originally in the 1960s then later brought back for the inaugural Winter Classic has apparently run its course as a third jersey (after just two seasons).

    This isn't news as I've mentioned it previously here on Icethetics. But now Berger is saying it too. So there's that. He also points out, as we know, that the Pens will still have a blue-infused third jersey for 2010 — it just won't be this one.

    At last we've reached Berger's own team, the Toronto Maple Leafs, who are making some alterations their home and road jerseys for 2010-11. The third will remain the same.

    Added to the blue and white sweaters will be the much-missed horizontal waist stripes. There was no reason to get rid of them and every reason to bring them back. Berger also says the "TML" shoulder logo, introduced in 2000, will also make a comeback. I could take it or leave it.

    Coming soon to JerseyWatch 2010, the Vancouver Canucks and possibly the Ottawa Senators. I'll have a summary later in the week. 

    Saturday
    Nov282009

    Blackhawks Unveil 3rd Jersey!

    First, huge win for my Bolts tonight over the Rangers — despite the shutout-spoiler with two minutes on the clock.

    As expected, the Chicago Blackhawks today followed in the footsteps of the Pittsburgh Penguins and revealed their new third jersey to be that which was designed for last season's Winter Classic. But there was a twist.

    But before that, a video on the Blackhawks' web site served as an unveiling of sorts. We watch Patrick Kane, Jonathan Toews and Marian Hossa struggle to wrap the new form-fitting jersey over their bulky gear. Seriously, it's the worst video I've ever seen an NHL team produce.

    Patrick Kane tries on the Blackhawks' new third jersey

    Look how uncomfortable he looks. Anyway, beyond that, what do you notice? Check out the shoulders.

    New colors for the tomahawk logoThe classic tomahawk logo has been been altered to match the red/tan/black color scheme of the new alternate uniform. This was a feature missing from the Winter Classic version. 

    I think it brings the whole uniform together quite nicely. I've always been a fan of this particular secondary logo and I'm glad the Hawks have found a way to freshen it up and keep it around for this new look.

    The Blackhawks have also announced a 12-game schedule in which the new sweater will be worn. It makes its on-ice debut this Tuesday, December 1 when they face the Blue Jackets.

    It sees the majority of its 2009-10 action late in the season, during six games in March. The full schedule can be found on their web site or in the Icethetics calendar found in the sidebar.

    One more note tonight, also related to the Central Division.

    Icethetics reader Jon writes in to point out something surprising in the Nashville Predators' new alternate uniforms — which made their debut tonight.

    Check out the picture below and you'll see a third new logo on this uniform. Specifically, look at the pants. There's a stylized "NP" lettermark there — something we're seeing for the first time.

    A new NP logo is featured on the alternate uni's pants

    When the jerseys were first unveiled, the players were not wearing these pants so today was our first chance at seeing them. I've yet to see an up-close or high-res version of this logo, but from this perspective, it doesn't look like anything that's currently part of the Preds' design package.

    It's not a big deal, but certainly worth mentioning. Thanks to Jon for picking that out. If I learn anything more on the subject, I'll keep you posted.

    By the way, a quick note on comments. If you guys want to ask me a question directly — whether it's related to the topic of the post or not — don't bother putting it in the comments. I will read and respond to it only if you email me at icethetics@gmail.com. Thanks!

    Thursday
    Nov262009

    Hawks Jerseys & Soldier Tributes

    Never ones to miss a Black Friday cash-making opportunity, the Chicago Blackhawks have announced plans to officially unveil their new third jersey. And they're not going to make us wait long at all.

    The Hawks have posted on their web site that the new alternate sweater will go on sale Friday, November 27 — tomorrow — and that Patrick Kane, Jonathan Toews and Marian Hossa will be featured in a video about it.

    Patrick Kane at the '09 Winter ClassicI'm assuming the short notice goes to the fact that the design has been long-rumored to be based on the special Winter Classic sweaters worn on New Year's Day last season (pictured to the right) against the Red Wings. While they don't say so specifically here, I'd be shocked if they do anything different.

    Obviously, Icethetics will have coverage of that tomorrow. So check back for details and pictures.

    For whatever it's worth, this is my favorite Winter Classic jersey yet — and quite possibly my favorite NHL jersey of all time. I'm not sure why. I just know I want to own one.

    Also while we're on the subject of the Blackhawks, I got an email from a reader today on a topic I never made it around to covering a couple weeks ago.

    Why were the Hawks wearing these camouflage jerseys during warm-ups on November 11?

     

    Well I think the answer is obvious. The Hawks were honoring American soldiers on Veterans' Day. But if you'd like more details on the tribute, click here.

    For the record, the Anaheim Ducks did the same thing the week before. On November 3, they donned camouflage jerseys in their pre-game skate. The sweaters were then auctioned for charity.

    In case you were wondering, they are the exact same jerseys — only with different logos and numbers. And from the cut of the collar, it appears Reebok was in on the whole thing as well — which explains why both teams wore the same jerseys.

    Anyway, I know I'm late on this story. And I apologize to all of you who sent in emails this month which seemed to go ignored. I read them but I just never managed to find the time to get it posted.

    Actually, I had prepared an entire post talking about the lack of updates lately. It then got accidentally deleted before I could post it. Then I figured, who really cares anyway. You've heard it all before and I'm sure you guys are just happy when there's new content.

    And this happens every hockey season. Work gets busy for me and when I do get home at almost midnight, the last thing I want to do is have to write more. Plus, I have a hockey team to follow too, you know.

    One last note regarding KractIce. A couple of you have asked why it disappeared. Unfortunately it was due to a lack of interested just like the IceHL. And I understand that. The hockey season is back in full swing and no one really cares about logos and t-shirts anymore. We just want to see our teams to win.

    We'll shoot for another competition this summer. In the meantime, enjoy the season and I'll keep posting new stuff whenever I have the time — except in January. I'm getting married in Las Vegas in January and I have no plans to keep the site updated during that time. I'll be back after though.