Wild 10th Logo & AHL Report

Wild's 10th anniversary logoThe Minnesota Wild will celebrate their 10th anniversary next season. And we all know that no anniversary can be properly celebrated in the NHL without its own branding.

Meet the Wild's 10th anniversary logo. It started showing up recently on the team's official website in ads meant to promote 2010-11 season tickets. It's simple — a red X in the form of a pair of crossed hockey sticks with the years 2000 and 2010 in a wheat banner surrounding the primary logo. Gets the job done.

The Columbus Blue Jackets are also celebrating 10 seasons in the NHL this fall. However I have not yet come across their anniversary logo. I'm not even certain they'll have one. (But they probably will because it means being able to sell more stuff.)

That's not all. I also have a handful of AHL specialty jersey updates.

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Mike Ivall's winning Wolf Pack jerseyThe AHL's Hartford Wolf Pack held a jersey design contest this season, asking fans to design a specialty jersey.

It was subsequently announced that frequent Icethetics contributor Mike Ivall was named the winner and his sweater design would be implemented for a couple of games in late February. That did not happen.

The Wolf Pack instead told Icethetics that it would be worn for the final home game of the season on Fan Appreciation Night. That was last Saturday. And the jersey looked great. Congrats to Mike!

Nice to see an Icethetics artist taking his concept art all the way to the pros. NHL, here we come!

And there are a ton more photos on the Wolf Pack's Facebook page if you'd like to see more of the jersey. But nothing really beats a fight pose.

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Albany's final gameThe AHL's Albany River Rats sported special sweaters for their final regular season game in upstate New York.

Tom S. emailed in about this photo which appeared alongside a web recap of the 3-2 victory over the Adirondack Phantoms over the last weekend. Neither of us had seen that red jersey before, so I assume it was just used for this game.

No other details were available about it on the River Rats' website. And they did make the Calder Cup playoffs so they'll have a few more games up there before they head to Charlotte. (Scroll down for an update.)

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AHL Pens' specialty jerseyFinally, the AHL's Wilkes-Barre/Scranton Penguins wore special sweaters to honor the military last Friday.

The design is similar to their third jersey — a knock-off of the Blackhawks' Winter Classic/third jersey — though it swaps the red and black. And the logo text is replaced with "Support Our Troops."

The Penguins defeated Albany 4-3 in the game and now the two teams are facing each other in the first round of the AHL Calder Cup playoffs.

The Penguins are also utilizing their Facebook page to provide even more photos for your viewing pleasure. Unfortunately none of these guys is in a fight stance, but they're still worth looking at anyway.

Thanks to Dave B. for the email!

Update on Thursday · Apr 15 · 2010 | 8:01 AM PDT by Chris

Albany vs. Adirondack for Time Warner CupFollowing up on the River Rats story, it turns out that while that is a specialty jersey, it had nothing to do with it being the team's last regular season game. 

Matt C. explains:

The Albany River Rats red alternate jersey described in today's blog post is actually the jersey worn during Time Warner Cup games between Albany and their Northway rival Adirondack (Glens Falls) Phantoms.

Each team wears a special alternate jersey for these games — Albany's jersey is actually a representation of the jersey worn by their mascot "Rowdy" in their logo, and Adirondack wears an orange-colored jersey with "Adirondack" spelled diagonally across the front similar to the jersey formerly worn by the Adirondack Red Wings.

Always great to get insightful emails like that. Thanks Matt!

Wild to Host 2011 Draft

2011 NHL Entry Draft logoThe NHL announced on Saturday that the Minnesota Wild will host the 2011 Entry Draft on June 24-25 at the Xcel Energy Center in St. Paul.

A logo for the event was also revealed via the Wild's official website. Not sure if it's the final version or just a preliminary generic version for the press conference. It is similar to the 2010 draft logo but lacks any distinguishing characteristics such as the palm trees in this year's Los Angeles edition.

Wild owner Craig Leipold made an interesting comment quoted in the NHL.com article regarding the team's intention to host a future Winter Classic.

"One of the missions by our owner, Craig Leipold, is he wants our organization to be viewed more globally across North America and internationally," Robertson said. "This event helps us with that goal. We are heading to Finland this fall to play Carolina to open the NHL regular season. In 2011 we are going to host the NHL Entry Draft. It's our hope in 2012 or 2013 to host the Winter Classic."

Possible venues for an outdoor game in the Twin Cities include Target Field, the new home of the Minnesota Twins, which opens next week, and TCF Bank Stadium, home of the Minnesota Golden Gophers football team.

As you can see, he also mentions that both the Wild and Hurricanes, who were just awarded the 2011 All-Star Game earlier this week, will face off in the annual NHL Premiere in Europe.

In February, the NHL announced that it would return to three European cities to open the 2010-11 season, all of which previously hosted NHL Premiere games. The Wild and Canes will meet in Helsinki on Oct. 7-8. The Blue Jackets and Sharks will play in Stockholm on Oct. 8-9. And the Bruins and Coyotes will hit Prague on Oct. 9-10.

The NHL Entry Draft was previously held in Minnesota in 1989 when the North Stars played in Bloomington.

Green is the Way to Go

There are many reasons for going green. Today, a sampling of some of those reasons.

The hue between yellow and blue is quite a popular topic these days. Most of us understand it in the figurative sense — a method of curbing our effect on the slowly heating planet (which hockey fans should be most concerned about as our sport relies heavily on frozen water). Others take it in the literal sense.

Namely, the AHL's Rockford IceHogs, whose color scheme does not include green. They will wear special green jerseys on Friday, Nov. 20 as part of their "Going Green Night."

The announcement was made on the team's web site last week and includes details as well as an example of what this new sweater will look like.

AHL's Rockford IceHogs go green!

I bet the Blackhawks could pull off the green pretty well.

In any case, the release doesn't specify as to whether these jerseys will be auctioned for charity or saved and worn again in the future. All it says is that this is "the first time in which the IceHogs will sport green uniforms."

Also recently announced, Team Canada will be donning green threads at the upcoming IIHF World Junior Championship in Saskatchewan to pay tribute to "Saskatchewan's favourite sports team" — the CFL's Roughriders.

Team Canada's junior club goes green

The official release talks about how this new sweater will be used.

Canada’s National Junior Team will wear the jerseys twice — once in a pre-competition game and once during the championship. Canada is attempting to win its sixth-straight IIHF World Junior Championship gold medal.

The jerseys will be auctioned online (though it doesn't say where the money is going). The event takes place from December 26 until January 5 in Regina and Saskatoon.

Now back to the NHL.

The Minnesota Wild are going green this season for yet another reason having to do with neither the environment nor a pro football franchise. The club is going back to their roots with a new green third jersey — which just debuted last week.

But actually the Wild news I have to share has little if anything to do with that — I'm just trying to keep a theme going.

A type designer Rob Leuschke was interviewed by MyFonts.com for their monthly newsletter. Relevance? Apparently, in 1997, Leuschke was offered his dream job when he was asked to design a word mark for the newly formed Minnesota NHL expansion franchise.

Meet the designer of the original Wild word mark

That's right, he created the Wild's the original word mark which you can still find on the shoulders of the club's road sweater.

Since I was a small boy I had an interest in art and lettering. Handwriting was my favorite subject in first grade and I liked to copy the emblems of professional football, hockey and baseball teams.

I’ve never been much of an illustrator, but graphic drawings — especially those containing letterforms — were always a big pleasure. When I got the call to design the word mark for the Minnesota Wild back in 1997, it was an especially nostalgic thrill to do something I dreamed about as a kid.

Read more about font designer Rob Leuschke at MyFonts.com.

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And finally, breaking away from the green theme entirely, here's an interesting article. It's all about the hockey glove and its unachieved potential as a fashion statement. If that wasn't enough of a reason to click through, perhaps this will do.

(Just a little something to freak you out — on a Friday.)

Icethetics Season Preview, Part 3

We're midway through the Icethetics Season Preview and after yesterday's three-section post, I'm going to make Part 3 short and sweet. It's a recap of the new logos that will be seen around the NHL this season.

Part 3: New NHL Logos

At least six NHL clubs will have new logos in their arsenal beginning with this 2009-10 season, presented here in alphabetical order.

Boston Bruins (special)

The Boston Bruins will face the Philadelphia Flyers in the Winter Classic on New Year's Day 2010. The NHL's annual outdoor game typically sees its participants dig into their history for special vintage uniforms. And the Bs had a long history to dig into.

For this year's big game, the Bruins pulled elements from five of the different looks they've had over the last 85 years. This logo comes from the sweaters worn 60 years ago to commemorate the franchise's 25th anniversary.

The logo will be used on the jersey as well as other Winter Classic-related merchandise. No plans have been announced to make the jersey the new third beginning in 2010-11, but it's not out of the question. The Penguins and Blackhawks have both given their Winter Classic threads an upgrade.

Buffalo Sabres (vintage)

While nothing has been made official just yet, everything is beginning to point to the notion that the Buffalo Sabres will retreat from the slug and give that classic 1970s primary mark another go. (I'll have details on this from Larry Quinn soon.)

Retro is in right now in the NHL and it seems like a vast majority of the teams are looking backward to move their uniforms forward. Sabres fans have been begging for a return to the team's original look. Their wish may soon come true.

The logo will continue to appear this season at center ice in the HSBC Arena and on tons of merchandise along with the team's official web site and other electronic and social media.

Calgary Flames (vintage)

After scrapping plans to release a brand new black third jersey complete with a fancy new logo, the Calgary Flames jumped on the throwback bandwagon. In fact, forget the black jersey — black is nowhere to be found on the new vintage threads the team is trotting out for their 30th anniversary season.

The club will wear a red jersey that's nearly identical to what was originally worn when the Flames moved from Atlanta to Calgary in 1980. Front and center will be that classic, white-hot flaming C.

No word yet on whether this vintage jersey and logo will be sticking around beyond the five games its scheduled for this season or if that previously designed black third will ever see the light of day.

Florida Panthers (alternate)

After 15 years in the NHL, the leaping cat logo most associated with the Florida Panthers is disappearing. While nothing has been announced officially, this legless feline has been popping up all over the place — everywhere but the jerseys, that is.

The Panthers are also one of a handful of teams expected to release a third jersey this season. They, along with the Colorado Avalanche, have yet to do so. It's not clear yet what to expect for the alternate sweater, but it wouldn't surprise me if this new logo somehow figures in.

For now, you can find it all over the team's electronic media outlets as well as publications and merchandise. And I haven't seen it yet, but it'll will probably be painted at center ice as well.

Minnesota Wild (third jersey)

So far this summer, two teams have unveiled third jerseys and both have involved new logos. The Minnesota Wild's new green duds feature a script rather than a typical logo. But that M will be making its way onto all sorts of Wild gear this year.

The logo is an encapsulation of the history of classic Minnesota hockey. From the simple M to the shooting star which dots the I that, no doubt, calls back to the Minnesota North Stars.

It's not my favorite thing for the front of a jersey, but it has a lot of meaning and the Wild still have the best primary mark in the entire league if you ask me.

Nashville Predators (third jersey)

The launch of their third sweater brought two new logos into existence for the Nashville Predators. However neither is entirely new. The one you see here is a simplified and recolored version of the Preds' primary mark.

A mix of black, grey and shades of blue join a brand new color in the team's identity — the red in the eye. I certainly prefer the simpler version of what is surely the most detailed primary logo in the NHL.

The other logo, found on the shoulders of the new jersey, is an adaptation of the current secondary mark which depicts the skull of a saber-toothed tiger. It's now encircled within the same checkerboard pattern found on the uniform itself.

I might've been more impressed with a completely new logo, but then we do know Nashville's track record in this category (see the old mustard jersey). Still, they're at least moving in the right direction by simplifying a complicated set of logos.

I'm not anticipating any other new logos around the NHL. The Colorado Avalanche have yet to unveil their third jersey, but it's expected to feature text across the front with the primary logo on the shoulders — nothing new.

And that wraps up Part 3. We're back tomorrow with Part 4. Can you guess the topic?

Wild 3rd (Officially) Unveiled!

As promised, the Minnesota Wild officially unveiled their brand new third jersey today to fans at the State Fair. The sweater was first leaked by Icethetics on Tuesday.

The new official pictures from the Wild offer us a better look at the new crest. Elements from it — such as the new stylized "M" — are set to make their way onto a bunch of new merchandise this season.

Here's a closer look at the front from the team's official photo gallery.

Minnesota Wild third jersey (photos by Bruce Kluckhohn)

In the previous leak, we never actually got to see what that "M" really looks like. Now that we have, I'm not so sure about it. It may grow on me but it just feels more Wild West than Minnesota hockey at the moment.

Back of new third jerseyThe new third makes use of the same numbering and lettering style seen on the red home jersey — the old third. You can see an example on jersey model Derek Boogaard here to the right.

This whole uniform very much lacks red — a plus, if I'm the one being asked. You see it very sparingly on the new crest and right at the collar behind the laces. Technically it's also on the gloves as well but that's just because players aren't going to get new gloves every time they wear a different jersey.

Even the socks are devoid of red, as you saw the in the leaked pictures this past week. The Wild's release had this to say about the new sweaters.

Based in the Wild’s Forest Green with Wheat trim and a hint of Iron Range Red, the jersey’s classic sports look was the overwhelming favorite of Wild fans surveyed during the summer of 2008. The jersey crest features a script “Minnesota” with “WILD” emblazoned below. The script look, including the classic “M”, harkens back to historic Minnesota teams of the past including Minneapolis and Saint Paul teams of the 1930s and 1940s. The familiar “north star” element, borrowed from the primary Wild logo, dots the “I” and adds a decorative detail to the stylized “M”.

“We wanted to provide our fans with a new look and feel for our third uniform that is uniquely Minnesota and true to our brand — authentic, classic, contemporary and truly worthy of The State of Hockey,” said John Maher, Vice President of Brand Marketing.

The new third jersey was designed by New York City-based SME and produced by Reebok, the exclusive provider of jerseys to all NHL clubs. SONY is proud to partner with the Wild for the introduction of the third jersey. Look for SONY high-definition displays throughout Xcel Energy Center beginning this fall.

Minnesota will debut the jerseys on Wednesday, Oct. 21 against the Colorado Avalanche on FOX Sports North and wear them 15 times this season (13 home games and two road contests). The Wild will continue to wear their original white jerseys for most road matches and their Iron Range Red jerseys for the remaining home games.

When/if the team releases a full third jersey schedule, look for it here on Icethetics.

Overall, it's an incredibly well-designed third uniform and should rank among the likes of the Penguins and Sabres in terms of current alternates. It may well rank among the best third jerseys in NHL history.

I'd like to do a complete ranking of all-time NHL third jerseys later this year after all of this year's new ones have been unveiled. Let THN try to stomp all over our turf, but nobody does logo/jersey tournaments better than Icethetics!