Whale Tale Gets Even Worse

Original artwork / Scott JohnsonThis is one of those stories that, as a creative professional, I can only shake my head at.

Earlier this month I wrote a post called Timeline of a Connecticut Fail — referring to the AHL's Connecticut Whale. As has been made clear, I'm not a fan of the team's recent rebranding efforts. And I'm not alone.

We felt like we were sold a bill of goods, thinking the spirit of the Hartford Whalers was actually coming back. Because that's what we were told.

But we were lied to. First it was the name. Then it was the logo. And now we find out that very logo may have been outright stolen without even bothering to credit the original artist.

Graphic designer Scott Johnson outlined his treatment by Howard Baldwin & Co. on his personal blog. It's staggering, to be honest.

When the new group wanting to bring Whalers hockey back to Hartford was in town, that colleague connected them with me. What a chance for me — creating a uniform for the team in Hartford!

Things went pretty well in the process at first. Lots of back-and-forth of what they wanted, lots of sketching, designs, and artwork. I thought we were going great — I did what they asked and more, and they used almost all of the work I did. The thing is, they just didn't appreciate it enough to pay for it.

The worst part for me wasn't the lack of payment, it was that another artist was allowed to take credit for my work — with the Whale's blessing. ... It's disappointing and unfortunate.

That's putting it awful mildly.

This is a huge thing that he is accusing this team of doing. And rather horrible too.

Despite having expressed my disappointment with the final product, I must admit I actually like Scott's original artwork. The whale is still a bit goofy, but he was following instructions he was given. Still, some of those jerseys are outstanding.

The "C" with the whale tail protruding in from the side is spot on. I'm not a fan of the wavy stripes, but as a logo it's perfect if what you want is to recall the spirit of the Whalers.

Anyway, we all have our own opinions on what looks good and what doesn't. But I think we can all agree that logo theft is completely unacceptable in every way. This goes beyond disappointing and unfortunate.

The sad thing is, it's not a rare event. Just this week our friends at PuckDrawn reported on a USHL team that purchased a logo design it had no idea was stolen — from a PuckDrawn concept competition.

These are minor league and junior teams, yes, but they still sell merchandise to turn a profit just like the pros. To see them stealing from talented artists is just repulsive and illegal.

Short of putting an end to displaying much-loved concept art on Icethetics, I wish there was something we could do to stop it. Just have to keep an eye out for thieves, I guess, and make their transgressions as public as possible.

Timeline of a Connecticut Fail

On Tuesday afternoon, something terrible happened in New England. The AHL's Connecticut Whale unveiled two more jerseys and we were all a little worse off for having seen them.

This story started earlier this year, when the American Hockey League franchise formerly known as the Hartford Wolf Pack assigned marketing duties to Howard Baldwin. How excited we all were by the prospect of resurrecting the Whalers moniker and colors, as Baldwin had proposed.

Even if it was in the minors. And even if it was with Baldwin at the helm. How naïve of us.

Readers were left with no option but to invent new words to express their disappointment. On Sept. 29, this logo (left) was unveiled much to chagrin of anyone with aesthetic taste, along with the name: Connecticut Whale. Uh, didn't you forget the 'S'? we all wondered.

We were indeed horrified by the name and the logo's complete lack of artistic competence. It's a pathetic cross between clip art and something a teenager might draw on a notebook. It really is that bad. And on the day it was unveiled, Icethetics readers were left with no option but to invent new words to express their disappointment.

"It's horr-awful," Connor Hanley commented, "my eyes are bleeding."

On Nov. 24, it got horr-awfuler when a picture of the team's new sweater hit the web.

Connecticut Whale unveil green jerseyYou might say the one saving grace to the new mark would be its use of the tail shape from the original Hartford Whalers logo. But I say that just tarnishes the memory of one of the best logos in the history of professional hockey.

And I do understand the value of marketing to children and the idea of giving a mascot a fierce face, but some teams do it well (Chicago Wolves). Some do not.

If it sounds like I'm being harsh, let's be honest, they kind of deserve it. I get we're talking about the minors here, but it's still professional hockey. Just one rung down from the NHL.

Brodie Dupont / photo by Chris RutschTwo days after the "unveiling," the players hit the ice for the first time as the collective "whale." They skated out wearing green — and not Reebok Edge. This was obviously a rushed job.

Any time a decision is made to fundamentally change a team's identity in the middle of a season, you know things are going to be overlooked. You wouldn't think, however, that would be the jerseys. But Reebok couldn't deliver on time.

Since the forthcoming blue and white home and road jerseys were not ready for game use, the team made its debut in a third jersey, of all things. And actually, I liked it on the ice. Right up until I saw the crest and took a closer look at the stripes.

The green and blue make a fantastic combination on a hockey uniform, one we could really use more of it in the NHL. However, the logo, a topic we've put to bed by now, is bad. And the stripes? Really look at them. Foamy waves?

One could only hope the regular home and road sweaters would be an improvement. After all, how could they not be?

That brings us back to Tuesday, when the new Reebok Edge jerseys were finally revealed to us.

Players model new Whale sweatersJared Nightingale and Lee Baldwin were on hand to model the new sweaters for the media. Perhaps this picture (left) from the Whale's website says the most.

While some might see a silly pose meant to highlight the sport's more physical nature, I see it another way. I see two players scrambling to help each other remove the awful sweaters that have been forced on them.

It's really more altruistic and friendly than it looks.

Seriously, though, I think all of this can be summed up in one succinct tweet by @gonzotherooster:

Nigel Williams modeled the green Whale jersey and got traded. Lee Baldwin modeled the blue jersey and got sent to the ECHL. I see a pattern.

The white jersey made its debut in a pair of home games over the weekend.

Ryan Garlock / photo by Chris RutschIt's just not good. And where did the baby blue come from? No chance we could get some green in the socks or the sweater itself? It's like the Vancouver Canucks with green all over their uniforms but not to be found in the primary logos.

And I hate to keep beating a dead horse, but that is just a terrible logo. Almost any Icethetics concept artist could improve it, and most are not professionals.

In fact, let's do a contest. Who can create the best logo for the Connecticut Whale? Email in your work and I'll make it the next post on the Concepts page.

By the way, great game photos from Chris Rutsch. If only the team gave him something a little better to photograph. You can find more pics on the Whale's Facebook page.

The next road game is Wednesday, so I'm guessing that will bring the debut of the blue sweater. Not that anyone here will be clamoring to see it in action.

One more thing.

Back on that Sept. 29 post, Dave Delisle added, "Some will call it the 'Connecticut Fail' eventually."

Why put off the inevitable?

Rangers Unveil Heritage Jersey!

New York Rangers Drury and Lundqvist sport the new sweaters

The New York Rangers officially unveiled their new Heritage Jersey tonight in front of fans gathered at Rockefeller Center.

Rangers unveil Heritage JerseyThe retro look comes as no surprise to anyone who saw the photo Sean Avery posted on his website in September, but we got a much better look during tonight's unveiling, as seen in above photo of Chris Drury and Henrik Lundqvist.

The new sweater, dubbed the Heritage Blueshirt by team marketing gurus, features darker and more subdued colors than the Rangers' standard palette. The blue is darker, the red is duller and the white is more... vintage.

Across the front reads NEW YORK in red, but in a font more typical of 1920s sweaters and different from what the team currently uses. The right shoulder features the 85th anniversary patch being used on the home and road uniforms this season — but in the "Heritage" color palette.

The surname runs straight across the shoulders, not arched, and the Rangers' retired sweaters numbers are stitched onto the inside hem in the back.

If you'd like to see the full photo gallery on the Rangers' website, here's a handy link. And another. Their website is filled to the brim with all sorts of pictures and other features relating to Heritage Week, which officially kicked off tonight.

I haven't managed to track down any details on whether this sweater will only be used this season or if it will be the new third jersey indefinitely. Also I don't believe a schedule has been released at this point. To be fair, I haven't looked very hard either.

One more note somewhat related to the Rangers.

Their AHL affiliate, the Hartford Wolf Pack will officially transition to the Connecticut Whale moniker effective Nov. 17. The team is promoting Saturday's game as the Wolf Pack's "last." Last we heard, the change was to happen between Thanksgiving and Christmas. Looks like they got things in order a bit early. Thanks to Alan H. for the tip!

Around the AHL

Another Sunday brings another massive American Hockey League post. This particular article has been in the pipeline all week.

And I would like to start by thanking all the great readers who have contributed tips and links, as I am not the greatest at keeping track of the minor leagues on my own. But there really is a lot to get to so I'll move it along.

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Photo credit: Derek PhilipponThe Portland Pirates sported their cancer-fighting pink jerseys last night.

They did so to the tune of a 2-1 victory over the Bridgeport Sound Tigers. For a good cause and win. Who could complain?

The sweater was unveiled last month. I mentioned it on the blog because I thought the crest was a bit clever, playing on the Pirates' own throwback logo along with that of their NHL affiliates, the Sabres.

For another look at the jersey in action on goalie David Leggio, go the Pirates' website. For details on how to bid on one, also go the Pirates' website.

And my thanks to Phil K. for sending along this photo too.

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Whale Pack gets web revampThe Hartford Wolf Pack started implementing their new brand by recently revamping their website.

Later this fall — right in the middle of the hockey season — the team will take on new colors and a new name when they become the Connecticut Whale, prompting the nickname Whale Pack in the interim.

The rebranding efforts have already begun online, but the new look isn't expected to hit the ice until after Thanksgiving, but certainly before Christmas — banking on holiday shoppers and their kids, no doubt.

For the record, www.connecticutwhale.com has been reserved but doesn't yet take you anywhere. On the other hand, www.ctwhale.com works. Thanks to Jeremy M. for the tip on the web revamp.

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Moose get new road lookThe Manitoba Moose debuted a new road jersey this season.

The old black jerseys have basically been swapped out with brand new green threads. In fact, that's exactly what's happened. The jersey design remains the same with the black and green swapped.

Let's be honest. If your color scheme is that good, why wouldn't you take advantage of it? It's good to see all the black jerseys starting to disappear from hockey. (I said "starting," there's still a long way to go.)

This photo comes from the weekly photo gallery on the AHL's official website. Great way to get a look at a variety AHL sweaters in action during the season.

Ian K. actually emailed me about this more than a month ago but I somehow overlooked it — even during the Season Preview. Jeremy M. reminded me in an email this week.

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Rampage don Spurs jerseysIt finally happened. A hockey team actually wore a basketball jersey in the Age of Reebok.

All right, technically the San Antonio Rampage were still wearing hockey sweaters last night, but they were wearing a basketball logo.

It was "Spurs Night at the Rampage" for the team's 2-0 win over the Houston Aeros. Rampage players were on hand prior to the NBA's San Antonio Spurs game earlier in the week, wearing their own jerseys, by the way. (And someone has to tell me who's the guy with that crazy 'stache.)

For another look at the jersey, Ryan H. emailed in the splash page promoting Spurs Night from the Rampage's official website.

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Monarchs' new uniforms unveiledThe Manchester Monarchs are rocking new home and road jerseys this season.

I've had difficulty finding any game action photos, so we'll just have to live with the terribly-lit pictures posted on the Monarchs' website when the sweaters were unveiled earlier this month.

For a side-by-side comparison of the previous set of uniforms and the new ones, I've nabbed these renderings from the AHL's online store. Thanks to Jeremy M. again for the tip.

They're affiliated with the Los Angeles Kings so I have just one question. Why in the world would they try to look like the Anaheim Ducks?! At least the old uniforms had that crown stripe on the sleeves.

Monarchs unveil specialty sweatersBy the way, that same article I linked to earlier also revealed the Monarchs' 10th anniversary logo along with a pair of specialty jerseys that will see action this season (left).

The pink one is obviously for Pink in the Rink Night. Along with the sweaters, the ice at the Verizon Wireless Arena will be painted pink. That all goes down on Saturday, Jan. 22, 2011.

As for the black and gold jersey, I'll let the team explain in a blockquote:

On Saturday, December 4, the Monarchs will be celebrating the rich hockey history in New Hampshire with their final New Hampshire Legends of Hockey specialty jersey. The team will don throwback jerseys from the 1970s original Manchester Monarchs team when they host the Springfield Falcons at the Verizon Wireless Arena that night.

To be honest, I never knew there was another Manchester Monarchs team from the 1970s. Anyone have any information they can share?

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Now we'll wrap up this epic post where it began — pink hockey sweaters.

Rivermen unveil pink jerseyThe Peoria Rivermen unveiled their Pink in the Rink Night specialty jersey this week.

In a rather appropriate twist, the Rivermen will sport their pink-infused threads the night before Halloween, next Saturday, when they host the Oklahoma City Barons.

I'm all for breast cancer awareness and I'm not bothered by one-off pink jerseys, but there are better ways of doing this. For instance, Portland got it right.

Still, it's good that they're doing this. The jerseys will be auctioned off after the game and the proceeds will benefit Susan G. Komen for the Cure.

Thanks to Drew S. for the email tip on this jersey.

By the way, the Wilkes-Barre/Scranton Penguins have four new jerseys this year, like the Monarchs, so rather than making this post even longer the Baby Pens will get their own post later this week.

Connecticut Whale Logo Unveiled

Connecticut Whale reveal logoThe AHL's Hartford Wolf Pack will be renamed the Connecticut Whale at midseason. Today, the marketing team unveiled the new logo that will take over when that happens.

Now I should preface this next part by saying regular readers know I'm never among the first to be critical of a new logo. I try to be neutral and let you guys make your minds up first...

...but this is just horrid. I mean it. This is an organization that's supposedly trying to recapture the excitement that once surrounded the Hartford Whalers. And this is the logo they plan to do it with?

Guys, what happened? Very disappointing.

There's a story on the AHL's website that contains a quote from Howard Baldwin that explains everything:

According to Howard Baldwin, chairman of the Whale franchise: “We have created a fun logo that not only captures the family-oriented approach of the Whale, but also represents the competitive nature of Coach (Ken) Gernander’s Whale team.”

There's your problem. Marketing to kids is important but that doesn't mean your professional hockey team's logo has to be a silly cartoon.

The logo was designed by Baldwin, the Whale marketing team and designer Erik Carlson. The Whale will introduce a secondary logo mark and official Connecticut Whale jersey designs at a later date.

After this, I'm not looking forward to the secondary logo, but my theory is that they can only improve from here.