We may be light on new NHL logos and uniforms this summer, but the same can't be said for the minors. Today, the ECHL's Las Vegas Wranglers unveiled a brand new set of logos.
The Wranglers are celebrating their 10th anniversary in Sin City and have decided a revamped look is in order. Gone is the shadowy cowboy and his bull. In its place, well, what the team is still calling a cowboy — wearing an old time hockey mask.
Have to be honest. His head covering looks a lot more like a fedora than a Stetson. Combined with the creepy mask, that's almost unquestionably a Freddy/Jason hybrid depicted in that logo. And overall, it does feel like a downgrade from the Wranglers' previous visual identity.
Las Vegas joined the ECHL's ranks as an expansion member in 2003. So 2013 marks a decade in action. And while I may not be able to offer a glowing review for the new primary mark, I absolutely love the creativity behind the 10th anniversary mark — fives on a pair of dice. When have we ever seen an anniversary logo do anything so outside the box?
The two secondary wordmark-infused logos show us that the Wranglers are retaining a portion of their original identity. Basically, the font's not changing.
So how is the team spinning their new look?
“It’s a simple and bold new look to celebrate a terrific ten-year run in one of the greatest cities in the world,” said Wranglers president and COO Billy Johnson.
“We have always striven to bring a major league caliber experience to Las Vegas through sights, sounds and entertainment, and the new branding is the next step up.”
I don't know if a couple of logos can really do that, unless they think people are less likely to buy a ticket with John Wayne on it.
So it is certainly a simple design and that always wins points in my book. I just wish it looked a little more like a cowboy. What's your take on the new look?