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Monday
Jul072008

Rebranding The Sabres

As promised, today brings the unveiling of the 11th design in Matt's Rebranding The NHL series — the Buffalo Sabres.

And naturally, he's designed uniforms to go with these logos.

To me it seems like the best Sabres logo always revolves around the same basic theme — the original logo from the team's inception. Sometimes you just can't improve upon what came first. Or at least it's just difficult to come up with something entirely new.

Anyway, as soon as Matt tells me what team he's rebranding next, I'll tell you. In the meantime, let us know what you think of the new Sabres artwork. Leave a comment!

« New Logos For Windy City & Big D | Main | New Rebrand Coming Tomorrow! »

Reader Comments (64)

If this was for real, this would be the worst logo(s) in Buffalo's history.

Jul 8 · 11:20 AM PDT | Unregistered CommenterMike

I'm going to go against the grain and say this is the best Sabres concept I've seen since Slabyk's stuff came out.

Also, why are we complaining that it isn't 'original' enough? The basic idea is a return to the original logo & colors with some updating. Y'all knew it was coming - why bash it?

Jul 8 · 11:49 AM PDT | Unregistered CommenterRyan

I think the major problem most people have with this one is that it is unoriginal compared to the other ones that he has done. With the other ones he completely redesigned the logo and everything else but with this he improved on an existing logo. I think that most people were looking for something new and exciting, not just a redesign of an old logo.

BTW... I never understood Sabre fans and their fascination with the original Sabres logo. I never though it was that good. Also the hatred of the current one or the red and black one. I like both and if i had to choose my favorite I'd pick the red and black one.

Jul 8 · 12:19 PM PDT | Unregistered CommenterBob

I like it, but I'm not too fond of the Wolverine like stripes on the arms. I do like the road white jersey with the blue sleeves.

Jul 8 · 1:10 PM PDT | Unregistered CommenterDaryl

Not worth the long wait. THe logo has been done before like 20 times now and the stripes on the home and road jersey are just ridiculous. But the entire set isn't a disaster. I like B in front of the crossed swords logo and for some reason the alternate seems better then the home/road jerseys. It's only missing one strpie and it's a lighter blue but I like it more.

Jul 8 · 2:35 PM PDT | Unregistered CommenterThe Kyle

I don't really see what's so special about Buffalo's vintage logo...I mean its a good logo, but the red/black one is absolutely sick. I love it.

(Coming from a 'Canes fan, by the way)

Jul 8 · 3:49 PM PDT | Unregistered CommenterMatt

this idea is pretty sick. i like the striping. the logo is sweet but a little to edge for me. and as for what matt just said, are you talking about the goathead or the crossed sabres? and to be honest, the goathead logo was stupid and it isnt sayin much you being a canes fan. lol that logo sucks.

Jul 8 · 7:23 PM PDT | Unregistered CommenterGoSabres21

The "Goathead" (No idea why people call it that.) and the crossed red and black sabres were probably the two best logos Buffalo ever put on the ice.

I never understood why Buffalo fans hated these logos or the current one. If somebody could explain that it would be great.

Jul 8 · 7:29 PM PDT | Unregistered CommenterBob

You guys make me laugh, in more ways than one. Just a few things to point out:

You all did vote for the colors and stuff, did you not? Just want to make sure you all remember that little thing.

Also this logo is always being sought and cried for by people here. And while I can understand how some may have wanted completely original logos, isn't this similar to what he did with the Devils?

Jul 8 · 7:44 PM PDT | Unregistered CommenterGingerbread Mann

its called the goathead because thats exatly what it looks like. more of a goat then a buffalo. as for the crossed sabres logo that was on the red third jersey,i really like that one. and i dont mind the new ones. i would just rather see something that has to do w/the name. the logo should have sabres in them. people hate them because the original logo was the sabres. you cant mess with vintage. look at montreal.

Jul 8 · 10:20 PM PDT | Unregistered CommenterGoSabres21

Great job GFB! Your amazing. Keep up the good work!

Jul 9 · 6:04 AM PDT | Unregistered Commentercartello

For the first time, I have to say no! Sorry Math, but Sabres identity is a tough one! I just don't know what could be best than the first logo and colors... Great work tough!

Jul 24 · 9:44 AM PDT | Unregistered CommenterGuillaume

I loved all the other rebrands, but as a fan of the Sabres I'd like to ask you to try again...

Jul 29 · 6:20 PM PDT | Unregistered CommenterTj

Very unique striping here. I really like this jersey!

Oct 5 · 10:36 AM PDT | Unregistered CommenterDan

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